KARS SARIKAMIŞ WINTER EVENT

On February 8, 2024, in Kars Sarıkamış, a special experience area was set up for Continental Tires on Ice 2024, organized on behalf of Fikir Medya. The event showcased the brand's performance under extreme winter conditions.

Throughout the event, guests participated in driving tests on ice and snow, experiencing firsthand the advanced technology and superior grip of Continental's winter tires.

TransAnatolia was responsible for the technical setup and visual design of the area. The "Winter Corner"  featuring a wooden platform, natural material textures, and heated seating areas — served as a warm and inviting reception space. In addition, the stage trim and presentation platform, used as the brand's main display area, were transported and assembled on-site by the TransAnatolia team.

The entire setup was completed through a highly coordinated logistics operation under challenging winter conditions. The result was a space that reflected Continental's premium identity while providing guests with a comfortable and immersive experience.